Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...

Adlispy has released a browser-based Chrome extension designed to support structured advertising research for SaaS, marketing ...

Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS). If you are running digital ads on Twitter, Amazon or Google, you are ...

An advertising situation analysis provides an overview of a company's image in comparison with similar organizations in the marketplace. A situation analysis is usually created before an advertising ...

GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations. Analysts are demanding analytic tools deliver features ...

Thirty seconds. That’s the sweet spot for pharma ads on connected TV. Ad tech company Innovid made the discovery in an analysis of the almost 380 billion video advertising impressions served on its ...

Diversity in video advertising receded this year after making notable gains in 2020 and 2021, according to a wide-ranging analysis that TV and video ad server Extreme Reach shared with Marketing Dive.

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

It’s been five months since billionaire Elon Musk became the owner and CEO of Twitter. A new analysis by the non-profit Center for Countering Digital Hate (CCDH), which researches the architecture of ...