TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

The 140-year-old formula of Coca-Cola is more valuable than some of the costliest gems in the world, but a YouTuber has ...

Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...

Romeo Bingham’s (@Romeosshow) viral TikTok jingle makes the leap from a viral moment to an official Dr. Pepper commercial.

Have you ever had a job where you just didn't fit it? The Show host Sam Dingman shares a few tales of people who felt that ...

Rebranding sounds simple until it collides with habit. People recognize logos, packaging, and names without thinking, and ...

Berks County is divided into three jurisdictions: Reading, Muhlenberg Township and the rest of the county. Reading and ...

These three campaigns illustrate music marketing's current state: a hybrid approach that combines traditional tactics with ...

Ah, the 1980s! A decade of neon colors, big hair, and some seriously memorable commercials that made us laugh, cry, and ...

Kurt Busch has been inducted into the NASCAR Hall of Fame along with fellow drivers Harry Gant and Ray Hendrick. The ...

María Corina Machado, the leader of the Venezuelan opposition, was gifted a Donald Trump-branded bag after giving the ...

Cola's glass bottle design so instantly recognisable? How did the design come about, and why has it done so well? We explore ...