Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

As the pressure grows to sell creative brand-building to the C-suite, understanding how an organisation approaches – and seeks to mitigate – risk could be a big step forward for CMOs . Consistency is ...

“Retail media is not just about comms,” according to Ed Sellier, strategy manager at Tesco UK Retail Media. Speaking at an FMCG Instore & Ecommerce event, he referenced Mark Ritson’s contention that ...

Global marketers perceive Amazon ads as under-indexing against attention delivery, but believe the platform offers a high degree of “quality of trust” and “innovation”, according to Kantar data ...

The three largest media owners in the world, Alphabet, Amazon and Meta, already control over half of the global ad market, excluding China, according to WARC Media's latest Q1 2025 global ad forecast.

In January of this year, Rednote (Xiaohongshu, XHS, or 小红书 in Chinese) saw a wave of new overseas users. Across many countries, it briefly ranked No. 1 in the Apple App Store’s free-download chart—an ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Coca-Cola, the beverage giant, is advancing well beyond traditional surveys as it seeks to measure the impact of in-person brand experiences. More specifically, it has implemented a comprehensive ...