Contains the film creative 'Pablo' for Electricity Association by the agency GGK in the UK.

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

Marketers need to reframe brand-building and performance marketing as an integrated approach, with the role of brand-building emphasised as the digital disruptors grow. Marketers should focus on ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

Even if you’re not a full WARC subscriber, you can access this content by logging in with a LIONS account. If you haven’t got a LIONS account – what are you waiting for? You’ll get instant access to ...

In this context, the advertising industry cannot afford to lose sight of the rapid changes in consumer mindsets. Never have consumers been more advertising-savvy or more distrustful about the ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Media diversity provides new opportunities for brands to drive growth over the short and the long term through partnerships and smart combinations of platforms and channels. As investment shifts to ...

Research by EssenceMediacom into the role of signalling in media effectiveness.

Fresh research is helping advertisers to better understand how many ad exposures are required to ensure an effective campaign, writes WARC’s Alex Brownsell.

An analysis of the retail media market from the latest forecast data published by WARC Media Global retail media ad investment will reach $176.2bn this year, equivalent to a 15.2% share of global ad ...

Global ad market set to grow 9.1% this year, a faster rate than the global economy and consumer spending. Experts say traditional planning approaches are no longer fit for purpose and must evolve to ...