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Neuroscience shows that humour activates reward systems in the brain, making ads – and brands – stick with consumers long after viewing. Using humour to highlight daily routines or family dynamics ...

The Navy entered FY23 facing its hardest recruiting year in decades with fewer hand-raisers ready to join. In order to convert GenZ, the Navy had to shift their perceptions of what it's like to be a ...

The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – covering strategy, media, ...

In light of the US election result, previously cautious marketers are re-considering their ‘podcast safety’ approach – in particular in advertising against right-wing content to reach younger male ...

Philadelphia was under threat. In an inflationary economy with decreased purchasing power, Millennials and Gen-Z became price conscious and started compromising, turning cheaper, grocery store cream ...

Why is this work relevant for Creative Strategy? Sharing pictures of children without their consent has always been a moral grey area –the rise of AI turned it into a pressing danger. As a carrier ...

Apart from COVID year, Omore has been on a growth trajectory for the past 5 years. In 2022, the brand is expected to achieve ever highest record-breaking volume. This entry represents a brand that has ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Pakistan is a young nation; 30% of the population is 15-29 years old. Cornetto aims at becoming a top choice for these youngsters. To win them over Cornetto offered a unique innovation where every ...

To meet ambitious growth targets, Sydney Children's Hospitals Foundation (SCHF) searched for new sources of fundraising revenue. They found it with an energising new cause: to cure the homesickness ...