A large majority of consumers will continue to use AI chatbots that introduce ads in exchange for getting the information they want for ‘free’, according to a new poll, but trust remains an area of ...

As consumer demand in China remains weak because of uncertainty in the economy, slow income growth, high youth unemployment and falling house prices, there are signs that the Chinese government will ...

Alphabet crossed $400bn in annual revenue with margins still improving, but markets remain uneasy; AI has a deep influence on search and intent-based advertising but the company now faces growing ...

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This year’s batch of Super Bowl ads was a two-track story: there weremore five-star ads than ever, indicating strong long-term growth potential, yet theaverage ad score dropped from 3.0 to 2.7 stars, ...

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Lay’s, Gatorade, Quaker and Tostitos are four major PepsiCo brands that will be “restaged” during 2026, as the snack foods business looks to respond to consumer concerns around wellness and ...

Provides an overview of the key datapoints that advertisers need to know about Netflix, spanning investment, consumption and performance insights.

Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem. Global ad market set to grow 9.1% this year, ...

Although many factors can play a part in advertising effectiveness (Hollis, 1995), this paper examines the dimensions underlying spokes-character likability. This study uses a qualitative method to ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.