WARC's Ann Marie Kerwin speaks to David Tiltman and the ANA's Stephanie Fierman about new survey data and what we've learned so far about The Multiplier Effect ahead of the next stage of the project.

A playbook that combines data, frameworks and real-world examples to help marketers recognize the key “blockers” they might face – and give them some “plays” to help them make progress. A playbook ...

From WARC, Analytic Partners, BERA.ai, Prophet and System1 There’s a major disconnect between the goals that CMOs are focused on and the objectives of the C-Suite. Inside marketing departments, silos ...

Cutting through with creators The creator economy is maturing quickly, with revenues expected to more than double to $376.6 billion by 2030 per WPP Media, but a large portion of this investment is ...

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Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.

Amid COVID and changing consumer mindsets, Sean O’Donnell, Global Brand Director of Tiger Beer, speaks to WARC’s Gabey Goh for the Marketer’s Toolkit 2022 about how the beer brand has been tackling ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

The world’s best companies and campaigns for creativity, according to the WARC Creative 100.