The Walt Disney Co., the entertainment company, successfully leveraged its own unique marketing assets and a truly holistic communications strategy in order to turn “Black Panther” into a box office ...

JP Castlin joins WARC's David Tiltman to break down the terminology of systems, the complexity of modern marketing and the need to find answers to that complexity. Brands act as systems of meaning, ...

LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company ...

The seven modules of the Strategy Toolkit will help you develop your skills as a strategic thinker.

Find resources and press releases in our dedicated area and contact Amanda Benfell, Head of Press & PR ...

A career with us is fast-paced, exciting and full of opportunities to grow and develop. WARC is the global authority on marketing effectiveness. We provide rigorous and unbiased evidence, expertise ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

This report examines the key trends that are driving the future of commerce media. This report examines the key trends that are driving the future of commerce media.

As part of WARC Marketer’s Toolkit 2023, PWC’s Chief Marketing Officer, Antonia Wade, shared her thoughts with WARC’s Anna Hamill about the challenges clients are bringing to the business, forays in ...

Attention measurement experts Professor Karen Nelson-Field and Mike Follett respond to Professor Byron Sharp’s reported criticism of brands planning for attention.

In a rapidly transforming advertising landscape, 2025 marks a defining moment for the industry, writes GroupM’s Kate Scott-Dawkins.