Free ad-supported streaming TV (FAST) is no longer just an add-on channel, but a powerful new space for reach, relevance and ...

The World Federation of Advertisers has once again teamed up with The Drum to spotlight and celebrate the industry’s leading ...

Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and broadcast on TV. Most marketers would have reached that conclusion without a super-AI.

Movistar and VML Mexico have been honored as one of The Ad Club NY’s Brave Brands for a campaign that sought to tackle the ...

Job losses have already begun, with headcount reductions across those organizations averaging at 8% this year, Forrester says ...

She has major “skin in the game” in R/GA’s new indie chapter after leaving the shadows of holdco life, but that’s just part ...

Seeing is believing. Craig Millon of Jack Morton explains why experiential matters more than ever at a time when customers ...

What makes the spot so memorable is the way it ignores category conventions. Instead of glossy, stylized imagery or polished ...

Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...

Pixel spoofs smartphone sameness, Laphroaig finds flavor in Willem Dafoe’s memories, and Edinburgh turns winter into a ...

With the release of the pop superstar’s 12th album, brands will look to cash in on Swiftie-mania. But, says Alex Turthscan of ...

From Boots and British Airways to Water Babies, we analyze the top picks from ITV and Sky to uncover six trends that prove ...