In our holiday report, learn how you can update your strategy to capture this change in consumer behavior. Value looks ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the ...

Organizers including the Association of National Advertisers and the Consumer Technology Association have already started to ...

DealQuest: Revenge of the Munchies offers bigger rewards the deeper players get into the game, potentially attracting ...

Parent Heaven Hill recently partnered with two new agencies, one of several moves to bolster brands like Lunazul, Evan ...

Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell ...

Horizon Global will focus on U.S.-centric global clients and bring together Horizon’s Blu and Havas’ Converged.AI platforms.

The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on ...

Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon ...

With tariff fears growing, IAB revised its 2025 ad spend forecast down.

As it rapidly expands, the chain looks to raise awareness with its first national marketing campaign, newly appointed CMO Jon ...

A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the ...