Trade analysts, industry watchers affirm that there is a need for some discipline in streaming movies to boost box office ...

In India’s vibrant and ever-evolving advertising landscape, more brands are beginning to shed tokenism for authenticity ...

As more Indian brands pour resources into digital-first strategies, organic visibility on Google has become the equivalent of ...

NDTV has recently announced the addition of three accomplished editorial professionals to its NDTV India newsroom — Subhankar ...

A century-old company wakes up one morning to discover that their carefully cultivated brand image has become as relevant as ...

Over the years, Prajakta has carved a niche for herself with her relatable content, strong screen presence, and honest ...

NeoNiche Integrated Solutions, a full-service experiential marketing firm has announced its recent partnership with Butterfly ...

Britannia Good Day has launched a special edition Flavours of Equality Pride Pack, a refreshing take on inclusion, ...

Tata Group has once again emerged as India’s most valuable brand, with a brand value pegged at USD 31.6 billion, according to ...

Niraj Ruparel, Creative Tech Lead, WPP India & WPP Media, writes on why it is the era of co-creation and how collaboration is ...

Neel Pandya has stepped down from his role as CEO, EMEA & APAC and Global Head of Partnerships at Pixix, closing a transformative five-year chapter at the AI-led marketing infrastructure firm. Joining ...

Simon Law has decided to move on from WPP after 15 years. In a LinkedIn post, Simon reflected on his journey with the company and said he is incredibly grateful to everyone who has been a part of it.