Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies ...

For a decade, Swiggy and Zomato have dominated India’s food delivery scene, with their fleets of delivery partners weaving ...

Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar ...

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In a strategic move to expand its global production capability, in August 2024 global communications major Edelman decided to ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...

In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...

Marking one year in his role as group CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag not arrogance," his intense leadership style, and ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.

Rakesh Thukral will succeed Warren Fernandez as CEO for Edelman’s operations in Asia Pacific (APAC). Fernandez will be stepping down from the role to pursue a new opportunity and will remain with the ...