The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the ...

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, ...

The deal is a “platform investment,” in which private equity firm Inverness Graham sees Alliant as a foundation to build on.

PubMatic told investors that it won’t lap the impact of a large DSP (ahem, DV360) having switched to a first-price auction ...

Meta continues to tinker with its business model as it deals with the new European regulatory environment. Starting this week ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.