After years of growth, Hispanic shoppers are pulling back from spending in the U.S., leaving marketers struggling to find new ...

Mozilla’s Firefox has appointed Whalar as its global creator agency following previous project-based assignments.

After years of growth, Hispanic shoppers are pulling back from spending in the U.S., leaving marketers struggling to find new strategies to entice them to shop again.

The chain also replaced its VP of menu innovation and strategy and cut the chief restaurant and retail operations officer ...

The production company’s co-founders on what’s driven them for a quarter century, from Saturn’s “Sheet Metal” to Rocket’s ...

Indie Consulting and Dove show how embedded agency models and creator-led strategy quickly turn cultural moments into brand ...

Every week, Ad Age spotlights the most important job moves across advertising, marketing, media and tech. From agency ...

Michael Mendieta and Ed McCulloch started Highlanders Creative by cold pitching a campaign to Nike that landed with the “Just ...

The AI-generated ad of the week first appeared in our weekly Emerging Tech roundup, featuring the latest news along with ...

Ad Age reporters unpack why agencies face a new reality as roles, rosters and reviews change—and what it could mean for ...

The challenge for a tagline is balancing the duality of continuity and change, navigating how to define a brand for decades ...

Discover how data-driven targeting connects patients and providers at key decision points. Learn how trusted data and ...