NBA All-Star Devin Booker's second signature Nike basketball shoe is marked down to $90 as part of Finish Line's online flash ...

Recent concerns surrounding Nike’s declining performance have sparked a broader debate about the popularity of NBA players ...

Some are wondering if the popularity of NBA players isn't what it used to be given the decline of the Nike stock.

Nike Basketball unveiled the new Nike LeBron Witness IX PE Monday, a player-exclusive colorway in honor of Bronny James. The ...

Los Angeles Lakers guard Bronny James Jr., the son of legendary NBA superstar LeBron James, debuted shoes and apparel ...

Nike Basketball is spreading a yuletide cheer on the court with its annual Nike Basketball Christmas Collection. Keeping the tradition alive, this year’s pack includes Kobe Bryant’s KOBE 9, Kevin ...

Four of which came from the Nike Kobe line.

The next generation of basketball stars will take to the court in Oregon on Saturday. Here's how to watch the annual showcase ...

Incoming Purdue center Sinan Huan participated in the Nike Hoop Summit on Saturday night in Portland, suiting up for Team ...

Women's sports are going through a golden era of rapid growth in the U.S., with rising fan interest in women's professional ...

Live coverage begins at 7 PM ET on NBCSN and Peacock.

The future of women's basketball and of the USC Trojans was on display at the 2026 Nike Hoop Summit.