Learn how product differentiation boosts sales and brand loyalty by emphasizing unique qualities, giving businesses a strong ...

AI models weigh credibility heavily. Mentions in respected media outlets, research publications or industry databases reinfo ...

Personal brand and product trust are both important, but there are differences in how we assess and react to them. Learn how to leverage each.

Discover what brand awareness is, why it matters, and how to effectively build it using proven strategies to ensure your ...

Understand the different types of product placements, identify your brand’s target audience and determine if this initiative should be pursued by an in-house team member or an outside agency.

The brand that understands product as content best is—wait for it—Apple, the Grand Prix winner of Creative Effectiveness for its decade-long “Shot on iPhone” initiative.

Tim Bantle, president of Filson, shares what's behind the apparel company’s ability to transcend time. Here's how to build a ...

Premium strawberry-maker Oishii and wellness brand Apothékary joined forces to develop Apothékary x Oishii Rosé Tinted Glasses tincture, a Japan-inspired mood-boosting tincture rooted in their ...

The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.