In this discussion, Steve Carickhoff, President of BioPharm Communications, a company specializing in third-party, omnichannel promotion, discusses some of the challenges and opportunities facing ...

In today’s fast-paced digital economy, businesses must innovate constantly to stay ahead. From crafting compelling marketing ...

According to a new report from the CMO Council, CMO Intentions 2024, senior executives and boards of directors are looking for more operational efficiency and reduced costs in 2024, but that’s not all ...

AI is helping to streamline and simplify dozens of tasks, from editing to copywriting. Content creators and creator-economy startups have been introducing it in their work. Here are some of the top ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

By the end of 2026, the most successful marketers will have at least one AI-assisted, multi-agent workflow they use daily.

Ever since ChatGPT became a household name late last year, generative AI’s presence in digital marketing has been expanding by the day. In 2023, most marketers are using some form of generative AI — ...