The Advertising Standards Authority, an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, according ...

Colgate is rolling out its new toothpaste tube across the United States that carries a message to its users - “Recycle Me.” Colgate-Palmolive said its new tube is “the first to be recognized ...

Colgate has launched recyclable toothpaste tubes with limited edition messaging. Colgate-Palmolive has launched a recyclable toothpaste tube with limited edition messaging to build recycling awareness ...

Colgate redesigned its toothpaste tubes so they can go into curbside recycling bins. It could eventually keep a billion tubes out of landfills each year.

We visited Colgate's lab to learn how it developed the new toothpaste, toothbrush and mouthwash.