Asda's advert will air on TV on November 6. (Image: Asda) The ad opens with two Asda colleagues, Maggie and Bill, staring out of a store into a huge snowstorm.

Among the holiday highlights from Asda's festive range – which boasts over 540 items this year – are their award-winning 'Exceptional' mince pies for £2.50, a dazzling George ombre sequin ...

Will Ferrell has shared his thoughts about Asda’s Elf-inspired Christmas advert – and admits it finally helped him get paid what he deserved. The TV spot sees Ferrell’s character Buddy from ...

Original footage of Will Ferrell reprising his role as the adoptive elf features in the 90-second advert, bringing Buddy’s overexcited approach to Christmas to the retailer’s store.

Speaking about the advert, Sam Dickson, Acting Chief Customer Officer at Asda said: "Like Buddy, we absolutely love Christmas – so we’re thrilled to welcome him to our team.