Gaurav Mehta, who quit as the Chief Marketing Officer of Noise in March this year, has joined Lilly India as senior director ...

The advertising landscape in India is experiencing a seismic shift with Connected TV (CTV) gaining significant momentum, ...

The much-awaited merged entity of Reliance Industries Ltd and Walt Disney’s Star India is likely to see Kevin Vaz and Kiran ...

Madison Loop, a unit of Madison World, has recently won the SEO mandate for Liquify, a fintech platform that enables users to ...

The exchange4media Group is excited to host the exclusive PrsmX-e4m roundtable in Mumbai on November 11. The one-of-its-kind ...

While the revenues have seen a slight dip or flattish growth, the marketing and promotional expenses have seen a high growth ...

On October 25th and 26th, Jaipur buzzed with excitement as Bollywood celebrities, diplomats, and fashion elites gathered for the Mathuradas Mathur Exhibition Polo Cup -5 and an exclusive opening party ...

Cricket icon Virat Kohli has struck a partnership with consultancy firm Sporting Beyond with a new team that will be working on the former skipper's business interests, media networks have reported.

Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’ ...

The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts ...

Rich Communication Services (RCS) is revolutionizing how brands connect with consumers, offering capabilities that far exceed traditional SMS limitations. As global adoption accelerates, particularly ...

As Biharis often say, “Diwali ke baad real festival begins.” While brands are beginning to acknowledge the influence of the ...