AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions ...

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows ...

TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search ...

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples." ...

Research finds a 62% overlap between Google rankings and ChatGPT answers, showing SEO success doesn’t ensure visibility in AI ...

The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly disclose ...

Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or ...

Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.

Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your ...

New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...

From scroll-stopping TikToks to inspirational Pins, find out how platform-native ads outperform recycled creative every time.

This impacts already deprecated structured data types, Course Info, Claim Review, Estimated Salary, Learning Video, Special ...