People’s Union USA says the blackout comes in response to the fact that “corporations and banks only care about their bottom line.”

Customers across the United States are looking to send a message Friday to companies that have rolled back their DEI initiatives in the form of a 24-hour consumer boycott, also known as the “Feb. 28 Economic Blackout.

U.S. consumers are being encouraged to abstain from purchasing any non-essential goods today—on Feb. 28—as part of a 24-hour buying blackout that aims to showcase the economic power of everyday people.

Protesters are planning an "economic blackout" for Feb. 28, and are calling for consumers to boycott major retailers for one day.