As more members of Generation Z — generally defined as those born after 1996 or 1997 — enter the workforce, researchers have grown increasingly interested in how the generation differs from its ...

Over the last few years hardly a marketing brief or request for proposal has crossed the desk of Debbie Ellison, VMLY&R’s Commerce Global Chief Digital Officer, that doesn’t seek guidance on how to ...

On the Wednesday, May 6, 2026, episode of The Excerpt podcast: Gen Z is getting hired—and then fired. Some employers say young workers aren’t meeting expectations. But NYU professor Suzy Welch argues ...

As Gen Z gains influence in the workplace, HR leaders are seeing their impact on company culture, technology usage and benefit offerings. So, to attract and retain top talent in 2025, it's critical to ...

Consumers are putting values first — even at a time of economic struggle. According to data from a new survey of 2,000 U.S. and Canadian consumers from Lightspeed Commerce Inc., 92 percent of ...

If millennials forced brands to be “cool,” Generation Z has forced them to be “real.” Born roughly between the mid-1990s and early-2010s, Gen Z grew up plugged in … with smartphones, social media and ...

Opinions expressed by Entrepreneur contributors are their own. Gen Z values purpose-driven work that aligns with personal ethics and societal impact. Flexibility, autonomy and work-life balance are ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. It didn't take Sadie Shaw long to realize college wasn't for her. When Shaw was in high school, she ...