The YouTube app for smart TVs will soon roll out 30-second ads that viewers will be unable to click past. YouTube is making ...

If you regularly watch YouTube on your smart TV, you're in for a slightly deteriorated experience going forward, thanks to ...

If you enjoy watching YouTube but find the ads disruptive, you are not alone. Many users look for ways to get an ...

With this update, YouTube may replace those formats with longer old-school TV-style ad breaks that cannot be skipped. This means viewers might have to wait a bit longer before their chosen video ...

Research presented at IBC 2025 in Amsterdam reveals that YouTube has cemented its position as the number one video service across all devices, with consumption increasingly shifting to Connected TV ...

The race to advance conversational AI in the living room is heating up, with YouTube being the latest to expand its tool to smart TVs, gaming consoles, and streaming devices. This experimental feature ...