Women sports fans will control 75% of global discretionary spending by 2030, yet remain the most overlooked and untapped market in sports fandom.

Calgary Wild FC reports a quarter of its fanbase hasn't traditionally followed sports before, and 70 per cent of fans are women.

Snapchat has published a new research report into the rising popularity of women’s sports, and how Snap users are engaging ...

These bars built around women's sports are redefining game day with inclusive environments and family-friendly menus.

FanVerse founder Ashima Chopra is showing how designing for women in sports reveals blind spots and growth opportunities ...

Fans poured into Progressive Field Tuesday morning ahead of the Cleveland Guardians‘ first game of the American League Wild ...

The New York Yankees made a tactical change with respect to Jazz Chisholm Jr. for the Wild Card series opener against the Boston Red Sox. They benched Chisholm Jr. since left-handed ace Garrett ...