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Helping a child in a virtual reality game increased players’ motivation to help others in real life, according to a new study.

A research team, led by North Carolina State University’s Dr. Mitzi M. Montoya, has developed a new way of measuring how “real” online virtual worlds are – an important advance for the emerging ...

Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.

Over the past decade at Improbable and now with Somnia, I have worked on solving some of the hardest problems in the new digital age. We've learned a great deal from powering massively multiplayer ...

Are you curious about what's buzzing in the IT industry? Keeping up can be tough as major transformations are happening at lightning speed. Virtual reality and the metaverse are two emerging trends.

“By advancing infrastructure and creating metaversal experiences, Improbable is not only shaping the vision of virtual societies but also providing the tools and insights for others to innovate and ...

As a veteran of the IT industry, I've witnessed firsthand how technologies and methodologies are increasingly penetrating traditional business environments. In this case, I'm talking specifically ...

Don Heider is executive director of the Markkula Center for Applied Ethics at Santa Clara University. Views are his own. Dignity often describes the idea that every human has inherent worth and ...

The healthcare industry is undergoing a profound transformation, with virtual technologies playing a pivotal role in enhancing patient care, staff efficiency, and cost savings. The University of ...