NEW YORK--(BUSINESS WIRE)--VideoAmp, a leading tech-first media measurement company transforming advertising, today announces that it is experiencing record-breaking growth as buyers continue to ...
LOS ANGELES--(BUSINESS WIRE)--Software and data company, VideoAmp, today announced $275 million in Series F funding at a $1.4 billion valuation. The latest round of investors includes The Spruce House ...
NEW YORK, July 21, 2026--(BUSINESS WIRE)--VideoAmp, the media performance platform, today announced that Andrea Zapata has joined the company as SVP, Agency Partnerships, where she will lead the ...
VideoAmp says its cross-platform media measurement has resulted in $3 billion in guaranteed alternative "currency” for media deals for 2024. The company has grown 880% year-over-year in terms of media ...
Measurement company VideoAmp and Warner Bros. Discovery are expanding their partnership—for good measure. Today, VideoAmp and WBD announced a multi-year agreement to build on their existing ...
The U.S. Joint Industry Committee (JIC) has announced that Comscore, iSpot and VideoAmp have each been re-certified as national currencies for the 2026-2028 term, following the completion of the JIC’s ...
The media industry group says it has re-certified Comscore, iSpot and VideoAmp as "national currencies" for 2026-28, and that ...
Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out ...
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VideoAmp launches AI-powered reporting to deliver client-ready insights for media buyers, sellers
VideoAmp today introduced an AI-powered reporting experience designed to let media buyers and sellers query its census-level campaign measurement in plain English and receive ready-to-use answers, ...
Warner Bros. Discovery is kicking off 2023 with an alternative approach to audience measurement. On Tuesday, Warner Bros. Discovery and VideoAmp announced they had reached an agreement to measure ...
Liguori had been executive chairman of the measurement firm, and a board member. By Alex Weprin Senior Editor Veteran media executive Peter Liguori has been named CEO of the advertising technology and ...
The agreement comes ahead of 2023 Upfronts and as the studio looks to measure cross-screen campaigns before it combines its HBO Max and Discovery+ platforms. By Etan Vlessing Canada Bureau Chief The ...
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