In a world awash with high-end whiskey, tequila and rum, it seems like there hasn’t been much attention paid to premium gin as of late. But that might be about to change with the launch of Beefeater ...

Devised by the brand’s new international creative agency partner McCann London, the campaign invites viewers to experience all the different facets that fuel the energy of London. ‘The Spirit of ...

For the creation of its latest limited-edition bottle design, Beefeater Gin has collaborated with London-based artist Rachel Joy to capture the multi-faceted and unique essence of the vibrant city ...

Beefeater is currently owned by French company Pernod Ricard, but this classic London dry gin is actually distilled in the city of London (“London dry” is a designation of style and can be produced ...