Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Amazon already has an ad-supported streaming-video service, Freevee. And Freevee, unlike say Pluto TV to Paramount+, is within the Prime Video ecosystem. (It remains — and will remain, we’re told — ...

In the modern world of the rapidly changing digital environment, video advertising is not a luxury, but the only way to attract attention, arousal, and transform cold audiences into buyers. Social ...

We may receive a commission on purchases made from links. But Amazon is pushing forward with new strategies to monetize its streaming service. That is, Prime Video ads might get even more annoying in ...

It was only a matter of time. On Tuesday, Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable. These ad formats are currently available to a small group of ...

Roku has plans to put video ads on the home screen, the company confirmed in a recent earnings call. Ads have become a huge part of virtually every smart TV platform at this point, but how they show ...

The age of video advertising has truly arrived. Pinterest, arguably one of the biggest photo-sharing sites in the world, will start displaying video ads on its platform. Incorporating one of Pinterest ...

Kourtnee covers TV streaming services and home entertainment. She previously worked as an entertainment reporter at Showbiz Cheat Sheet, where she wrote about film, television, music, celebrities and ...

My first impressions of this product are that it is a great first stab at the market but Facebook has a long way to go to compete with the likes of YouTube. Facebook prides itself on its targeting and ...