"A tough year, 1971." With these four words, Jack Heuer – then the 38-year-old President of Heuer Leonidas – opened the 1972 case study on his company by the Swiss business school IMEDE. [This story ...
Viceroy cigarettes are most appreciated in Georgia. It’s no wonder since they’re said to have the best ratio of price and quality. Their manufacturer is the world’s biggest cigarette company – British ...
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