Toyota, Volkswagen and GM Super Bowl ads spark huge buzz

Get ready for nostalgia. See all the vehicle brands that are planning to air commercials during this year's championship game.

VW’s Super Bowl ad wants drivers, but what it really needs is buyers

The 30-second spot shows a series of invitations and aims to reverse VW's sales slide
autoevolution

Volkswagen Confirms Presence at Super Bowl LX, This Is the Commercial They'll Air

Volkswagen joins the very limited lineup of automakers that will air commercials during the Super Bowl LX. This is their ad
Top Speed

Trailing Their Rivals, VW Counts On Super Bowl Comeback

VW's U.S. sales fell 13 percent in 2025, so the campaign will feature the whole lineup, including a vehicle that is not available as a 2026 model.
US Weekly on MSN

Why Volkswagen's ‘The Force' Super Bowl Ad Still Has Magic 15 Years Later

Nearly 15 years ago, in a galaxy not so far away, Volkswagen and Star Wars joined forces for an iconic Super Bowl ad, “The Force,” and fans are still talking about its impact. The commercial initially aired on February 6,
Yahoo

STUART! SNL Alums Bill Hader and Kristen Wiig's "Californians" Reunite in New VW Ad

Stuart! What are you doing here... in a Volkswagen commercial?! "The Californians" was a fan favorite on the show during the cast members' original run circa 2012. It was brought back in 2015 for the 40th Anniversary Special, and then again for when Hader ...