If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now available as a free, standalone SDK for ...

Unity Software ( U +14.08%) is booking valuation gains on the heels of the company's recent third-quarter report. The stock ...

The mobile game specialist has been preparing for the change for two years. As part of Apple's pro-privacy push, it rolled out a change in iOS 14.5 last month that explicitly asks users for permission ...

Unity survey showed 44% of players would quit and 47% would uninstall a game due to poor ad experiences. Upcoming features include AI-powered content tagging, custom insights, and a universal creative ...

Day one in-app purchases grew 52% in 2020, while mobile game ad revenues increased 8%, Unity's latest gaming report showed, particularly looking at the impact of COVID-19 on players' usage. The report ...

Unity, a 3D development environment, game publishing platform, and mobile monetization provider that powers the technology behind about half of games published globally today acquired “app economy ...

A group of over a dozen game studios have begun a boycott of Unity in response to controversial changes to the licensing fees charged to developers who use the popular game engine. The company caused ...