With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

As Ria Barbosa was getting ready to open a restaurant in Hawai‘i, she was excited to cook with a whole new world of fresh tropical fruits and vegetables — but she didn’t realize just how familiar some ...

Prior to the new year, California-based T. Hasegawa USA declared in its 2024 Food and Beverage Flavor Trends Report that ube will be the flavor of the year. The bright, purple tuberous root hailing ...

Forbes contributors publish independent expert analyses and insights. I am the Manila correspondent for Forbes Travel Guide. The vibrant and exotic flavors of ube reign supreme in bustling Metro ...

Although ube has recently become popular in the U.S., this ingredient has been integral to Filipino cuisine for centuries. It’s found in both savory and sweet dishes, but with its creamy texture and ...