Virtual try-on (VTO), isn’t new. It’s long been available in the beauty industry for makeup and skincare, but early fashion ...

You can now select a pair of shoes or sneakers from search results and check how it would look on you. No feet pics necessary ...

Google announced on its official The Keyword blog that shoppers can now use its AI-powered “try-on” feature to preview how ...

The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.

When you’re buying clothing, one of the most important considerations is how it will look on you. But it’s often hard to judge since it’s rare that the model wearing the garment represents you – ...

Google is enhancing its use of generative AI through additions to its Shopping and Search features designed to help shoppers find items that fit their needs. The new options range from virtual try-ons ...

New research shows consumers' concerns about privacy when trying on clothing virtually can be reduced by making the technology versatile and easy to use. While more and more people are shopping online ...

Walmart is launching a virtual fitting room feature that allows online shoppers to try on clothing in the mobile app. Alan Diaz AP Walmart shoppers will soon be able to try before they buy — without ...

Online shopping looks easy, as you can click and pay from the comfort of your home. However, one of the biggest downsides of ...

Google is bringing its virtual fitting room to Canadian shoppers. The company’s AI-powered “Try On” tool, first launched in the U.S. in May, is now available across Google Search, Google Shopping, and ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Walmart WMT wants to give customers an extra bit of confidence ...