To begin the workshop, the U.S. Environmental Protection Agency’s (EPA’s) Kristina Thayer provided context for the agency’s interest in triangulation by highlighting the concerns around excluding ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic ...

Synthesis and triangulation among multiple sources of information and multiple types of methods can strengthen the quality and credibility of the evidentiary support for findings and recommendations, ...

Effective measurement depends on connecting signals across MMM, attribution, and incrementality instead of forcing a single ...