Engagement volumes (EV) -- the incremental increase in consumers' online interaction with ads in the moments after airing a television advertisement -- continue to surge online in the travel industry.

Consumers are spending, making the travel sector the fastest-growing in digital ad spend. U.S. digital travel sales is forecast to surpass $300 billion for the first time in 2024, while the travel ...

Photo Caption: Not the image used in the Intrepid advert but feature the Pyramids of Giza in Egypt, implied International Travel according to the ASA. Source: Nada Habashy, Unsplash. The advert ...

Google built the AI search surfaces displacing travel’s organic traffic. Now it’s bringing travel advertisers into the system that powers them — and the price is the keyword control paid search has ...

To help American visitors feel more welcome in Canada at time when relations are strained, one local tourism office is playing Canada nice. In a 30-second spot, a tourist shown checking in at a hotel ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 1 hour 44 min ago By Bradley Johnson - 2 hours 55 min ago By Gillian Follett - 3 hours 23 min ago By Parker Herren - 3 hours 48 min ...

The Scottish government has withdrawn an image from an advert promoting a Highland bus travel campaign after it emerged that the picture actually appears to be of a nature reserve in China. Images of ...

The San Francisco Travel Association has launched a $6 million marketing campaign. The "Always San Francisco" campaign features iconic locations such as the Golden Gate Bridge, vibrant neighborhoods ...

One of the free marketing images available in Delta Vacations' Faces in Travel campaign. Photo Credit: Adobe Stock Delta Vacations is spearheading a new initiative to change the face of travel ...