Experiential tourism has ceased to be a niche market and has become one of the most powerful and profitable marketing ...

Diving into the Union Budget, find out how India overspends on tourism promotion despite budget cuts and also insights on tax ...

The push to ban TikTok in the U.S. has again gained momentum – a move that would have enormous consequences for the travel industry. TikTok is one of the most popular marketing channels in the world.

Historically, marketing leisure travel has had a fairly straightforward purpose: Use enticing imagery and feel-good language to encourage would-be travelers to visit a certain destination, attraction ...

As Asheville continues to recover from Tropical Storm Helene, the eighth annual DIY Tourism Marketing Conference highlighted the city’s evolving strategy for rebuilding and sustaining its tourism ...

Tourism marketing has emerged as a dynamic, interdisciplinary field that blends traditional strategies with modern technological innovations. It involves the development and promotion of destination ...

Visit Florida saw its return on investment fall to 58 cents for every $1 spent on marketing as COVID-19 slammed the doors on the state’s tourism industry, according to a new analysis by state ...

VIRGINIA, USA — Governor Glenn Youngkin on Tuesday announced more than $2 million in matching grant funds for 197 local tourism programs across Virginia, part of a public-private initiative expected ...

Collier County commissioners accepted a report on a proposal to privatize the county's tourism bureau, but a final decision ...

A social media influencer program in Fremont County, a GPS tour of Prowers County and a marketing campaign highlighting lesser-known sites in the Pikes Peak Region – these projects are each getting ...

Connecticut's tourism season is kicking off this Memorial Day weekend, but restaurants are asking for more support from the state as the governor works on the budget. The Connecticut Restaurant ...

The Seychelles Tourism Department has officially convened its first-ever Marketing Subcommittee, marking a significant step towards deeper collaboration between the public and private sectors. The new ...