Video games aren't easy or cheap to make, and unless a project is extremely small-scale, development costs can be significant ...

A new tool showed off by xAI dreams up AI-generated product placement that "weaves" into existing TV shows and movies.

When product placement is used heavy-handedly in media, it can come across as disingenuous, and rightfully so. Nobody likes being advertised to while taking in a work of fiction, but art imitates life ...

Gaming and product placement go hand in hand. Whether it's images of Nathan Drake clutching a Subway sandwich in a TV ad or the strange exploits of Pepsiman on the original PlayStation, advertising ...

James Dean, Steve McQueen, Marlon Brando. What do all these legendary actors have in common? Well, a lot. But for the purposes of this article, we will go with their common, simple yet iconic wardrobe ...

Tom Cruise’s Ray-Bans in “Top Gun.” The trail of Reese’s Pieces E.T. follows into the bedroom. That Vespa Jennifer Coolidge rides while cruising through Sicily in “The White Lotus.” cruising through ...

Hopefully you aren’t sick of news headlines about generative AI technology in the ad industry just yet. On Tuesday, mar tech entrepreneur Omar Tawakol announced the public launch of Rembrand, a ...

With advertising frequency and reach issues continuing to challenge the media industry, one recent study says 70% of brands will look to shift around 10% of media budget into entertainment product ...