The beauty guru nighttime routine videos of your youth have evolved to fit a new medium. The latest TikTok trend, the “5-9 routine,” invites users to share the ways they spend their hours off the ...

I check my phone. Maybe you meditate, or have your caffeine fix. What comes after that? Do you have a set skincare routine? Do you put on another working from home outfit to power you through the ...

While 10-step skin care routines have been substituted for pared-back skinimalism, TikTok is leading the charge on a new maximalist beauty practice: the everything shower. The process is peak ...

On TikTok, dancers are performing to the song ‘Liberian Girl’ by Michael Jackson with majorette moves—here’s how the trend started, and went viral.