Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...
The quickly growing brand leans into its recent social media successes by launching Daddy’s Home cologne on TikTok Shop. Mug’s campaign is the latest example of how Gen Z is influencing holiday ...
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