If you believe that you shouldn’t care about what others think of you, then the bad news is that you are wrong—no one likes being wrong. But the good news is that your concerns are valid. They are ...

September 28, 1997: Apple debuts its iconic “Think Different” ad campaign. The television commercial aligns the troubled computer company with some of history’s most celebrated freethinking rebels.

With so many ways to have instant access to another person, it's so important for each of us to think before we immediately react by thinking through the various possible intended and unintended ...

Former government adviser Dominic Cummings has made waves by suggesting the UK government’s response to the COVID-19 crisis was “a classic historic example of group-think”. You can listen to more ...

Events and podcasts exploring what’s next in business. Think Ahead is London Business School’s event and podcast series, in which London Business School’s leading faculty and other global experts ...