Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

Add Yahoo as a preferred source to see more of our stories on Google. Sweden or Switzerland? Swedish tourist board launches campaign to explain the difference Sweden’s tourist board has decided it is ...

The national tourism board of Sweden says it is suffering from an identity crisis. One in two adults in the US are not able to tell the difference between Sweden and Switzerland. Visit Sweden recently ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

Both countries are in Europe and both start with the letters S and W. Sweden's tourist board has released a satirical video illustrating their differences with the Swiss. Good morning. I'm A Martínez.

In 2010, Sweden is reaching out to travelers attuned to "eco cool" as lifestyle choice that influences the way they live, work and travel. Sweden is an ecologically oriented country that invites ...