Visit Sweden is pitching it as a tourism campaign. Its new ‘Your Swedish Island’ initiative invites travelers to apply for ...

If your doctor handed you a note that said “Prescribed: Travel,” you’d probably walk out smiling. In Sweden, that’s almost reality. A creative new initiative by Visit Sweden is trading medicine for ...

Sweden has calm in its DNA, but nowhere does it better than Småland. Endless forests, quiet lakes, and winding country roads make it easy to forget what rushing feels like. In this post, I’m sharing ...

Sweden is making itself easier to reach, more rewarding to explore and better designed for the way people travel now. This is what’s new in 2026. ByDavid Nikel, Senior Contributor. Forbes contributors ...

The idea of escaping to a private island has long symbolised the ultimate dream for many, with islands embodying not just luxury but also space, rest and recovery. Sweden now offers the opportunity to ...

Take two painkillers and call me from the sauna: that could well be advice dished out by doctors in Sweden, which is positioning itself as a leader in prescribing nature as medicine. It follows the ...