Still struggling to stay afloat after the 1954 merger with Packard, Studebaker joined the emerging personal luxury car market with the Hawk series in 1956 (following the limited-edition 1955 Speedster ...
America's premier luxury automaker before World War 2, Packard began struggling as an independent company in the early 1950s. The 1954 merger with Studebaker only made things worse, and Packard shut ...
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