Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give ...

Apple has been engaging its fans with consecutive flagship launches. Following the recent announcement of the MacBook Neo, ...

Apple is increasingly offering budget-friendly prices for its devices. The company is looking to grow its installed base and ...

Apple (NASDAQ:AAPL | AAPL Price Prediction) has trailed in the artificial intelligence (AI) race since its early stages. From the start, the company lagged behind rivals in developing large language ...

In fiscal 2025, Apple allocated $12.72 billion on capital expenditures likely tied to AI. That's far less than others.

It's been a rough first year for Apple Intelligence, while OpenAI, Meta and Google have made progress with their respective AI hardware strategies. "You may not need an iPhone 10 years from now," said ...

Apple is reportedly planning a new Ultra category for its most premium devices. The lineup may include a foldable iPhone, AirPods Ultra with advanced sensors, and a MacBook with a touch-enabled OLED ...

While its megacap tech peers are bragging about building island-sized data centers filled with Nvidia chips to power artificial intelligence devices of the future, Apple remains largely on the ...