And if it’s good enough, the name takes on a life of its own. Just like fashion houses that outlive designers, or logos that ...

Cracker Barrel Old Country Store Inc. on Thursday said it would stop working with the consultancy that advised it on a logo change and restaurant overhaul that backfired over the summer, raising ...

The chain had hired marketing firm Prophet to refresh its image and restaurants as part of a plan to update its brand.

Newsweek has contacted Cracker Barrel via email for comment.

The restaurant chain warned investors it expects reduced traffic this year, after recently reversing a logo change that drew criticism for being “woke.” Cracker Barrel Old Country Store expects ...

Buc-ee's, a Texan chain of gas stations and convenience stores known for its friendly beaver logo and mascot is suing Barc-ee's, a southwest Missouri business offering coffee, food a dog park and a ...