Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.

The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...

The National Basketball Association (NBA) and The Coca-Cola Company have revealed a new global marketing partnership, ...

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

Minnesota Timberwolves guard Anthony Edwards is really excited that Sprite and the NBA have come together once again.

Sprite is stepping back onto center court with a fresh twist. The brand has launched new co-branded, limited-edition cans featuring select NBA teams and standout Unrivaled players, blending regional ...

Sprite is giving consumers a reason to check the can—especially if they're loyal basketball fans. After bringing back its beloved winter flavors for the season (Winter Spiced Cranberry and Vanilla ...

Sprite announced the launch of its new co-branded, limited-edition cans featuring select NBA teams and Unrivaled players. Designed with regional pride in mind, the cans celebrate local fandom while ...