Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

Sports mascots do more than just wave from the sidelines. They sell the joy of the game, calm nervous crowds, and turn timeouts into memories that outlive final scores. Some became viral stars, others ...

Here's what to know on the edible Pop-Tarts Bowl mascot teams and flavors ahead of the 2025 Pop-Tarts Bowl between BYU and ...

Watch Team Sprinkles' Frosted Cherry and Frosted Cookies & Creme get sent into the gigantic toaster for BYU to consume after ...

The Big Ten conference has some of the most aesthetiycally intriguing and iconic mascots. Whether it be the standard-bearing Oregon Duck, which somehow interprets the concept perfect, or USC, whose ...

Dubbed the People's National Championship, the college football game has become a viral sensation thanks to its toaster ...

The Redskins aren't the only team with a logo or name that has come under fire. Sept. 8, 2013— -- intro: With the Washington Redskins opening their season Monday night against the Philadelphia ...

Whether it's a blowout victory for Duke in front of a rowdy Cameron Indoor Stadium or a big loss for a low-major team playing in one of the sport's remote outposts, they will be there. In an era of ...

Would you rather encounter a grizzly bear or a random man in the woods? The question dominated social media discourse for a few weeks back in 2024, generating an impressive tonnage of Internet hot ...

The mascot of the newly-minted Moon Mammoths. Credit: Erie SeaWolves When the original “Jurassic Park” was released in 1993, it set off an explosion of dino-mania in popular culture. Toys, theme park ...