With a history that goes back more than 100 years, Softsheen-Carson’s Magic Shave has become a legacy brand within the African-American male grooming segment. To learn more about the brand’s history ...

To help commemorate SoftSheen-Carson's milestone anniversary, we chatted with the company's Senior VP and General Manger, Angela Guy, who filled us in on the legendary brand's rich history--which ...

I constantly wear a weave, with my hair braided underneath, so when I take it out, I look for products that can restore the moisture to my natural tresses. Any girl with a head full of Brazilian or ...

Lance Gross has been busy! Aside from his recent release of Tyler Perry’s Temptation, and his new NBC pilot List of Demands, SoftSheen Carson recently announced its partnership with the budding actor ...

For African-American men who shave with a razor, SoftSheen-Carson has developed Magic Bump Rescue, a daily moisturizing treatment with aloe and cocoa butter. Available in March, the depilatory creams ...

NEW YORK SoftSheen-Carson, a consumer products division of L’Oreal USA, has introduced updated packaging for its Precise No Lye Conditioning Relaxer. The new packaging freshens Precise’s image with a ...

A Pensacola law firm is suing the manufacturers of hair care products that have been linked to cancer, particularly among women of color. Aylstock, Witkin, Kreis & Overholtz PLLC is part of a class ...

After experiencing a 7 percent increase in sales between 2011 and 2012, ethnic hair care brand SoftSheen-Carson is looking to continue broadening its brand proposition and its consumer base. “Going ...

At right, Jennifer Hoekstra, an attorney with Aylstock, Witkin, Kreis & Overholtz PLLC, consults with Jamison Minniefield about a lawsuit against L'Oreal USA and Softsheen-Carson that alleges ...