Snickers has made it clear over the past few years that you'll feel better if you eat the candy bar. Now, it wants to feed the world to solve all its problems. Like, literally feed the planet Earth a ...

Mars Chocolate North America unveils one of Snickers Super Bowl commercials prior to the game on Sunday. The new 30-second commercial, created by BBDO New York, is the latest "You're Not You When ...

Like athletes, advertisers often risk their necks for a winning campaign on Super Bowl Sunday. And, while an ad's performance is harder to judge, one apparent loser this year was Masterfoods' Snickers ...

When you are introducing a new product to the populace, it is important that your ad campaign make a strong first impression. You might try associating this new item with an A-list celebrity, or you ...