To help build or refine your curl routine, we asked haircare experts for their favorite products across every category—from ...

As someone with curly hair I am constantly on the lookout for anything that will keep my ringlets soft and keep frizz at bay. I've tried so many products over the years and some of them are great for ...

For years, its fans embraced Shea Moisture for hair products catering to naturally coily and curly hair. The family-owned business — inspired by a grandmother who sold shea butter across the Sierra ...

Back in April 2016, Shea Moisture launched their #BreakTheWalls campaign aimed at bringing more ethnic inclusion and empowerment to the beauty aisle. The commercial, a first for the black family-owned ...

I remember clearly the hair products I used when I first went natural eight years ago. There was Shea Moisture Curl Enhancing Smoothie, which I used for moisturizing and defining my curls. Carol’s ...

When it comes to reaching Rihanna-level curls, products are everything. Any celeb pro or beauty blogger will tell you that finding the right products for your unique curl pattern is half the battle.

For years, women of color embraced Shea Moisture for hair products catering to naturally coily and curly hair. The family-owned business — inspired by a grandmother who sold shea butter across the ...