In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Google Ads will remove manual language targeting for Search campaigns and shift fully to AI-driven language detection by the end of this year. Details: Why we care. Advertisers will no longer choose ...

TikTok this week released search ad-campaign data to demonstrate its worth as its extended deadline -- September 17, 2025 -- to be sold to a U.S. owner or face a ban in the United States quickly ...

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Google Ads will be removing the language targeting setting from Google Ads Search campaigns by the end of 2025. This notice was posted quietly at the top of a Google help document in the Google Ads ...

Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance Max. In May 2025, it announced the next step: AI Max. The ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

Google's AI Max for Search campaigns became fully available to all advertisers early in the third quarter after initially rolling out in beta in late May 2025. The Google Ads feature uses AI to ...

As search engines become more crowded with answers, snippets and AI summaries, more people are finishing their journey without ever clicking a link. That shift changes how you need to run paid search ...