Dheeraj Muniraj organised ‘Sere Sante’ to popularize Doddaballapura sarees but the event dashed the dreams of the MLA after Surat ...

In a market flooded with ethnic fashion brands, few have managed to truly rethink how sarees are sold, styled, and delivered. Sudathi, a digital-first brand born in Surat, says it is one of the few ...

There is a specific, rhythmic music to a saree shop in India—the snap of silk being unfurled, the low hum of a ceiling fan, and the inevitable offer of a glass of cold water or a steaming cup of chai.

In Sanskrit, the word saree means a "strip of cloth." But for Indians, there is nothing as insignificant as a "strip of cloth" when it comes to the saree. It is a symbol of heritage, identity and ...