Video advertising content appearing on Samsung’s smart TV operating system and the Amazon Prime Video streamer were in a virtual dead heat in 2024 when it comes to reach of smart TV U.S. households ...

Are walled gardens breaking down and being replaced by interconnected clean rooms? Samsung Ads built a new integration with Amazon Publisher Cloud (APC), which is a clean room solution within the ...

Samsung Ads, the advanced TV advertising division of Samsung Electronics, today announced it has integrated with Amazon Publisher Cloud. The integration enables advertisers to join the Smart TV ...

NEW YORK—Samsung Ads has announced that its interactive ad format Samsung GameBreaks is now available programmatically, giving buyers access to fully customizable, co-branded interactive games within ...

For nonprofits, reaching audiences through connected is often out of reach. They have limited resources, a lack of control over audience targeting, and it’s hard to effectively measure impact. But ...

Opening up some of its “walled garden” data, Samsung Ads -- partnering with Snowflake -- will offer brands deeper data to campaigns running on Samsung TV sets when it comes to linear TV and connected ...

Samsung Ads will provide marketers with direct programmatic access to its premium Samsung TV Plus ad inventory through Amazon DSP. The integration is already launched in the United States and Canada ...

Personalized advertising has also established itself on the screens in the home living room in recent years. Modern smart TVs not only offer access to online content such as streaming apps, they also ...